Embrace Senior Advisors, led by Jen Bustamante, sought to create a brand that would stand out in the senior placement industry. Focused on human connection and intentional care, they wanted a strong yet approachable identity that would resonate with families making important long-term care decisions. They aimed to develop a brand that conveyed trust, compassion, and leadership while sparking curiosity and setting them apart from competitors.

Looking to refine their brand identity, Embrace, under Jen’s leadership, aimed for a bold, cohesive look that reflected their core values of empowerment, collaboration, and personalized support. They also wanted to deliver meaningful, marketable content that could resonate with families nationwide, helping them navigate their options confidently. To achieve this, they needed a brand presence that was both memorable and impactful, positioning them as leaders in the senior care industry.

Jen sought someone who could push boundaries while delivering a robust and consistent look that stood out from the crowd. With my experience in building brands that tell compelling stories, Jen trusted I could help them create a distinctive brand that would connect deeply with their audience and drive their growth. When I finally delivered this to her, she knew immediately that this was the one. “You absolutely smashed this out of the park,” was all she had to say before we sealed the deal on this project after the first design round!

Together, we crafted a brand identity that not only stands out but truly reflects Embrace Senior Advisors' values of compassion, leadership, and empowerment. Jen's vision and my design expertise resulted in a memorable, impactful presence that will hopefully resonate with families nationwide and position Embrace as a trusted leader in the senior care industry.